Our Mission & Vision | Generali

Our Mission
& Vision


To support people in shaping a safer and more sustainable future by taking care of their lives and dreams

Our Reason for Being!
What inspires and motivates us

We have always focused our efforts on improving people's lives. In an increasingly complex world, our ability to care and help by offering innovative, personalized solutions will enable people to make decisions to shape a safer and more sustainable future for themselves, their families, their businesses, and their community.


To be the Lifetime Partner of our customers

We aim to be the Lifetime Partner of those who trust us by offering innovative and personalized insurance solutions, providing the best insurance experience, and leveraging digital capabilities through our global sales network.

Our Values

Deliver on the Promise


We tie a long-term contract of mutual trust with our people, clients, and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long-lasting relationship.

Deliver on the Promise

Value our people

We value our people, encourage diversity, and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long-term future.

Value our people

Live the community

We are proud to belong to a global Group with strong, sustainable and long-lasting relationships in every market in which we operate. Our markets are our homes.

Live the community

Be open

We are curious, approachable, and empowered people with open and diverse mindsets who want to look at things from a different perspective.

Be open

The Drivers of Our Transformation

To achieve this, we must increasingly transition from selling products to providing comprehensive solutions. We need to leverage Innovation, Data, Artificial Intelligence, and Automation, and combine them with Empathy and Care throughout the customer journey across all touchpoints and channels. This requires the convergence of our IT systems to know our customers and their needs, create personalized propositions, and enjoy active interaction with them. As a result, customers will shift from "I need insurance" to "I want insurance."

The Drivers of Our Transformation

For a sustainable future

Our vision is fully harmonized with the continuous
investment in sustainability and our pursuit to be
a factor of sustainable development.