Our Mission & Vision | Generali

Our Mission
& Vision


Our purpose is to enable people to shape a safer and more sustainable future by caring for their lives and dreams

We try to make people's lives better

Our purpose is the reason we exist, and it inspires and motivates us. We have always driven our efforts with the intention of improving people’s lives. In an increasingly complex world, our ability to care and help people by offering innovative, personalized solutions will enable them to take decisions and shape a safer future for themselves, their loved ones, their business, their communities.

Our Values

Deliver on the Promise


We tie a long-term contract of mutual trust with our people, clients, and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long-lasting relationship.

Deliver on the Promise

Value our people

We value our people, encourage diversity, and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long-term future.

Value our people

Live the community

We are proud to belong to a global Group with strong, sustainable and long-lasting relationships in every market in which we operate. Our markets are our homes.

Live the community

Be open

We are curious, approachable, and empowered people with open and diverse mindsets who want to look at things from a different perspective.

Be open

For a sustainable future

Our vision is fully harmonized with the continuous
investment in sustainability and our pursuit to be
a factor of sustainable development.